Today, when designers are striving to earn comparisons to artists, Rinku Sobti stands out as a curator. Rinku believes that true design is representative of the efforts of the various artisans behind the piece, an effort she claims is a part of ‘conscious fashion’. Today all of Rinku Sobti’s initiatives have a story of upliftment behind them – something that she continues to strive for.
Rinku Sobti wears the colors of Miranda House, which inspired her to take the path of design. She started her design career with a London based designer, after which she spent a few years at an export house to understand the nuances of mass production. Equipped with these skills, and her Economics degree, she founded her own label – Rinku Sobti, the first of many to follow.
As of now, she holds two labels aside from Rinku Sobti – Loom 1905 and PretNex, all of which standby Rinku Sobti’s ideology. Rinku founded Loom 1905 in an effort to revive the Indian handloom industry and provide recognition to the various artisans whose craft was gradually fading away. Besides Loom 1905, Rinku put her knowledge of economics and desire to keep with the times to create PretNex, an e-commerce model that revolutionizes custom women’s apparel. While ‘Rinku Sobti’ focuses on traditional Indian clothing, PretNex creates contemporary part wear. All of these initiatives test Rinku’s versatility, something she’s extremely proud of.
Rinku has made a mark internationally with successful shows like Coterie in New York and Tuileries in Paris, and a presence in London, Australia, and the Middle East, amongst others. In India, she’s recognized amongst premier designers and has gained immense respect from both peers and clients. She is affiliated with FDCI (Fashion Design Council of India), and has put up countless shows at Lakme Fashion Week.
Her brand, Loom 1905 has been appreciated by the Government of India, and she has been drafted in the advisory committee of the Indian Handloom brand and works closely with the Ministry of Textiles and the Fair Trade Forum.
Although Rinku has numerous feathers in her cap and achievements to boast of, she strongly believes that her greatest achievement lies of ahead of her – something that she continues to strive for every single day. Success for Rinku isn’t defined by positives on a sheet, but by smiles that she can deliver, to her clients, and her craftsmen.