Rinku Sobti is one of the coveted names in the Indian Fashion Industry, who has been serving the fashion fraternity for past many years. Her own brand label came into existence in the year 1995.
“Fashion should be identifiable in the existing times by the people who wear it. Fashion should always be wearable & yet the designer’s philosophy in that design should come across easily” believes Rinku Sobti.
Rinku started off with a small boutique in the midst of a village called Kishangarh with strength of 5 workers. From there her work took off & she got an overwhelming response from her clients. Today the label Rinku Sobti has successfully completed 15 years & has made her mark in the fashion industry. At present she has strength of 150 employees with a large client base.
A Libran by birth, Rinku Sobti has always had a passion for designing from her teen years. She pursued her graduation from Delhi University & has also worked for a well-known designer based in London for 2 years and thereon joined an export house of repute heading their production division for 2 years
The design philosophy of Rinku Sobti is to bring out the best in each woman through designs that are both traditional & contemporary. Her creativity is rooted in a fiercely Indian family background, enlarged by western influences. Perfect balance of color, silhouette & embroidery, not to forget the fit are the defining symbols of her work.
The forte of this promising designer is beautiful hand embroideries. Her each collection presents an exclusive range of beautiful hand embroideries in romantic fabrics, thus recreating the splendor of ancient era. Experiments with trends have always interested her. Her imagination, creativity and ability to create outstanding designs rapidly gave her label a reputation of quality and style.
A true artist, not restricted by limits or boundaries, Rinku Sobti is a passionate perfectionist. Dealing with individuals according to body types & personalities, creating wardrobes & trousseau in according to a person’s lifestyle has been her concern, besides ready to wear of course.
Rinku Sobti’s creative, yet elegant styles, flawless artistry and enduring fashion statements have won her great accolades not only in the Indian fashion fraternity but also in abroad. The Rinku Sobti label has an elite & loyal clientele including leading names in the women corporate circle, bureaucrats, entrepreneurs & fashion conscious echelon in India & abroad.
PRODUCT RANGE:
The brand Rinku Sobti specializes in Indian occasion wear with beautiful hand embroideries. Her collections offers a wide range of choice from traditional, western, occasion to wedding wear & international Indian garments. Her collections are designed in color themes based on latest fashion trends. Her collections are all about quality & design, as much as it is about colors & happiness. Her sense of styling is very feminine, flowery, vibrant & adventurous.
DISTRIBUTION NETWORK:
Rinku serves her customers through a set up of retail division as well as her own exclusive store. She has her flagship store in Delhi & retails her signature line to Store One in Pune & Nagpur.
Today, Rinku Sobti is a label synonymous with classic designs of understated elegance. She apart from being a fabulous fashion designer is a very good human being. This charming woman with a heart of gold is truly a multifaceted personality & an inspiring role model for the budding designers.
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